I’d been curious for the past few months. Other marketers were talking about clever tools that could write blogs, emails, and even sales pages in minutes. As a copywriter who’d spent years honing the craft of copywriting, I couldn’t help but be curious—and maybe a little skeptical. Could algorithms do things people spend their entire lives doing?
So I set a goal: Try an AI-powered copywriting tool for 30 days. My goal was to understand how well these tools worked, identify their limitations, and figure out how to combine their strengths with human creativity to create content. What I learned was surprising, insightful, and sometimes frustrating. But by the end of the experiment, I know exactly how to do this collaboration.
Testing AI Copywriting Tools
To be honest, I tested three popular AI tools: Jasper, Copy.ai, and Writesonic. This tool is designed to create different types of content, from blog posts to print ads, based on simple instructions. My approach is simple: I give each device the same task and evaluate their usability, output quality, and impact.
For example, I asked them to create a blog about the benefits of remote work. Okay? All of our tools can create links in seconds. Jasper’s output feels polished but generic; Copy.ai is creative but misrepresents the truth.
We soon discovered that while these devices are fast and efficient, they aren’t perfect. But they don’t have to be, because that’s where we humans come in.
A Humane Strategy
So, how can we have the best of both worlds? Here are three strategies that have worked for me:
Put AI to work better.
AI tools are well suited for jobs that require speed and data processing. For example, I use Jasper to build the most important links for my blog. At one point, creating an outline for a digital marketing story took less than 5 minutes, a process that could take 30 minutes or more.
In addition, Copy.ai also helped me come up with a keyword for a topic targeting small businesses. Out of the 15 ideas, 3 were good and I changed the rest. By letting AI handle these basic tasks, I save time and energy for more important tasks.
Add your unique voice
Content generated by artificial intelligence is dangerous because it is designed to appeal to the masses. This is where your creativity lies. When Writesonic published a blog post about sustainable living, I jumped at the chance to do something different. I expanded my writing, used spoken language, and spoke directly to readers (“Have you ever thought about the impact of a small change?”).
The result? This is an ad that has authenticity and deeply connects with its audience. The exchange rate for this project is 20% higher than average.
Experimentation and Innovation
AI accelerates the testing of multiple ideas. For example, I used Copy.ai to test five different calls to action on a client’s landing page. The winning model combined AI thinking with my changes to increase conversion rates by 15%.
Use AI tools as assistants. They are not there to replace you, but to help you improve and optimize your work. The more you try, the more you’ll find what works.
My Favorite Tools for AI Writers
Here’s a quick rundown of the tools I’ve tried and where they shine.
Jasper: Best for creating structured content like blog posts and email templates. The products are sleek, but they need to touch people to stand out.
Copy.ai: Great for curating ideas and creating short pieces like headlines and social media posts. Creative, but sometimes wrong.
Writesonic: Good for creating interesting examples and informal language. It’s easy to use, but sometimes lacks depth.
Ethical Considerations and Best Practices
During this review, there was one question that kept nagging me. Should readers know if your content was created by artificial intelligence? Understanding is important. This is especially true in industries where trust is important. If you’re using AI tools, consider advertising them to your audience.
Another good technique is to check everything. AI tools often pull in old or incorrect data, which can damage your credibility. For example, one tool claimed that 80% of remote workers use noise-canceling headphones, but I couldn’t find any research to support this.
Finally, ethical use of AI means maintaining integrity. Use these tools to enhance your voice, not replace it.
The Future of Copywriting: What I Learned
After testing AI tools for 30 days, I’ve come to a simple conclusion: The future of copywriting is not human-vs-machine, but human-with-machine.
AI is here to stay and will get better. But while AI can make our jobs faster and better, it can’t replace the creativity, empathy, and intelligence that make human writing so effective. Our job as writers is to embrace these tools as allies and use them to take our work to new heights.
Conclusion: The wrapping-up of the Journey
Reflecting on this experiment, I remember why I first became interested in copywriting. It’s not about selling or driving traffic, it’s about engaging with people, telling stories, and being interesting. And while AI can help us do that better, the heart of good writing is always human.
So if you’re not interested in trying out AI tools, I encourage you to give them a try. Treat them as partners, not replacements, and see how they can support your work. Because at the end of the day, it’s not about choosing between humans and machines, but about creating something amazing together.
